Background and Objective: Today, the development of e-commerce is recognized as one of the most important drivers of transformation in international trade, playing a significant role in increasing transaction speed, reducing costs, improving transparency, and enhancing the competitiveness of businesses. Accordingly, this study aimed to analyze the impact of e-commerce infrastructure on the performance of cross-border importers and exporters.
Methodology: In terms of purpose, this study is applied research, while its implementation follows a descriptive-survey and correlational design. The statistical population consisted of cross-border importers and exporters, from which the study sample was selected using an appropriate sampling method. Data were collected using a standardized questionnaire. Its validity was established through face and content validity, while its reliability was confirmed using Cronbach’s alpha coefficient.
Findings: E-commerce infrastructure was examined across six dimensions: information and communication technology (ICT) infrastructure, e-commerce platforms, electronic payment systems, e-commerce-based logistics infrastructure, the legal and institutional framework for e-commerce, and the level of utilization of digital resources. The results of hypothesis testing indicated that e-commerce infrastructure had a positive effect on the performance of cross-border importers and exporters. Furthermore, each of the six dimensions had a positive and statistically significant effect on their performance.
Conclusion: Based on the research findings, the simultaneous development of technological infrastructure, the strengthening of e-commerce platforms, the expansion of electronic payment systems, the improvement of logistics infrastructure, the reform and enhancement of relevant laws and regulations, and the advancement of digital capabilities among trade participants can contribute to increased productivity, reduced transaction costs, faster trade processes,